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The Dragon
The Dragon
When I joined NovaVision, there was no marketing infrastructure—no campaigns, no lead system, and no established narrative to communicate our value. The challenge was like facing a a dragon with multiple heads. I had many challenges and a lot of target markets but no established channels of communication.
The Sword I Chose:
The Sword I Chose:
I built a multi-market email campaign from the ground up. Over nine months, I designed industry-specific narratives that didn’t just sell seals and labels, but positioned our products as shields of trust and customer protection. Each message acted as both story and strategy—brief but compelling calls to action driving to customized landing pages.
The Battle
The Battle
Coordinated campaigns across 9 industries and 20,000 inboxes every month
Created entirely new marketing infrastructure—campaigns, landing pages, and processes— where none existed before
Crafted storylines that transformed technical products into meaningful promises of safety and security
The Victory
The Victory
Consistently generated ~40 qualified leads per month (forms, samples, direct calls)
Established a sustainable system that blends manufacturing efficiency with tailored storytelling
Proved that a single marketer can spearhead a scalable, industry-specific communications engine
Interesting in learning more about my marketing experience and career journey? Let's have a meeting:
Interesting in learning more about my marketing experience and career journey? Let's have a meeting:
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